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Healthcare has experienced a tremendous metamorphosis in the last decade -- including the
implementation and dismantling of the Affordable Care Act, advancements in technology, and
ongoing shifts in payment models. But one thing has remained a constant: Healthcare costs
continue to rise. According to the National Health Expenditure Account (NHEA), healthcare costs
in the U.S. grew 4.3% in 2016, reaching $3.3 trillion or $10,348 per person. With no relief in sight,
every healthcare provider feels the pressure to reduce costs while maintaining an acceptable
level of care. Positive outcomes lead to positive cash flow. However, healthcare providers need to tackle four
driving factors before improved outcomes are possible: Patient Satisfaction, Patient Recruitment,
Disease Prevention and Avoidable Readmissions. In order to successfully keep costs down
without sacrificing quality of care, healthcare providers need to develop a patient engagement
strategy that addresses all four.