Healthcare Technology

Webinar: Vaccine Communication Strategies for Underserved Populations in Rural Communities

Hear how North Country HealthCare, an FQHC located in Arizona, uses text messaging to execute its vaccine communication strategy for underserved populations in rural communities. Tammy Howell, Marketing Director and Katie Brock, Patient Retention Specialist, shared how the North Country team has continued to navigate the fluctuating nature of the COVID-19 vaccine distribution in northern Arizona through strategic communication.

The session focused on how to utilize various patient communication strategies and message types for improved vaccine distribution, including:

  • Adapting and managing vaccine distribution communication in various counties and communities through eligibility screenings and web form use.
  • Creating and managing patient waitlists through strategic messaging, data collection, and launching a self-scheduling option for patients.
  • Reducing call center volume through proactive text messaging, website landing pages and web forms to share vaccine updates.

View the presentation slides here and watch our recorded session below:



To learn more about how CareMessage is helping FQHCs, Free Clinics, and other safety net providers across the country respond to COVID-19, share vaccine updates, and communicate with patients through our free COVID-19 messaging platform (CMLight), fill out the form below! 


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